Jumeirah Group

For
Jumeirah Group
Type
Copywriting
Description

BRIEF: To conceptualise and propose themes for a promotional campaign for the seven-star Burj Al Arab hotel. Develop a creative headline, subhead and body copy as per the brand guidelines. Highlight the campaign’s key selling points: summer prices and offer details.

EXCERPT:

This Summer, Less is More Extraordinary

Share in a Summer of Legendary Luxury and Unparalleled Prices

Enjoy true summertime opulence at Burj Al Arab in a suite complete with a complimentary breakfast buffet prepared by award-winning chefs. Rain showers, infinity pools, on call round-the-clock dining, a kid’s club, and more; a stay at the world’s most luxurious hotel is an exceptional experience for the entire family. Guests also receive unlimited complimentary access to Wild Wadi Waterpark.

Price One-Bedroom Suite – From AED 3,333
Two-Bedroom Suite – From AED 5,555

Details Offer open to UAE nationals and residents between 9th May and 30th September, 2012. Valid for a family with up to three children (below 12). Children between four and 11 receive 50% off all meals, when dining with parents. Complimentary meals for children four and under. Rate is subject to 10% municipality fee and 10% service charge.

For reservations please contact:
Telephone: +971 4 301 7400
Email: BAAreservations@jumeirah.com