Armani Hotels & Resorts

For
Insignia
Type
Copywriting
Description

BRIEF: Create the content for a pre-opening brochure for the Armani Hotel Dubai. The copy was written according to the brand guidelines and approved by Giorgio Armani.

EXCERPT:

Stay with Armani

Welcome to a place where each individual element embodies Armani’s lifestyle and design philosophies. Experience the Armani passion for stylish comfort, design elegance and renowned service in a destination created to ensure that every guest’s needs, whims and desires are satisfied, every time.

The Design

The hotel reflects Giorgio Armani’s signature style, which combines simplicity and elegance with bespoke design elements and sophisticated finishes. The first of a collection of Armani hotels, resorts and residences that will encircle the world, the hotel celebrates Armani’s design aesthetic, providing a home-away-from-home for a unique lifestyle experience defined by the highest standards of hospitality.

The Place

Nestled within Burj Khalifa, the world’s tallest building, Armani Hotel Dubai is located in the heart of the city and the vibrant Downtown Dubai business and leisure district. Just 15 minutes drive from the airport, the hotel is conveniently situated within walking distance of The Dubai Mall, the world’s largest shopping and entertainment destination, and The Dubai Fountain, which offers a spectacular sound, light and water experience.

The Guestrooms

The Armani design philosophy defines every living space at the Armani Hotel Dubai. The 160 guest rooms and suites feature custom-created fabrics and finishing touches as well as bespoke furniture.

To make a room reservation, or for more information, visit armanihotels.com or call +971 4 888 3999.